Privacy Policy

 

Privacy Policy

1. Here is a list of the Personal data we collect from you & how we use it:

1.1 Customers & Visitors - we collect some information that is necessary to fulfil and dispatch your purchase and communicate with you about your order. We collect your first and last name, billing address, shipping/delivery address and email address. Our website also collects some anonymous information on your visit to help us improve our website and service. This includes, but is not limited to, page visits, time spent on page, your location, referral source, searched terms, and discount codes used.

1.2 Email Marketing Subscribers - if you choose to subscribe to our email marketing updates, we will collect your email address. You can also choose to provide your first name and last name, which will allow us to include your name in our emails to you. This information is used to send out our latest news, recipe’s, written blogs and offers/promotions about our products and service. You can update your settings or unsubscribe from these at any time by using the unsubscribe links contained within our emails.

1.3 All Website Visitors - When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the website, and information about how you interact with the website. We refer to this automatically-collected information as “Device Information”.


2. We collect Device Information using the following technologies:


2.1 “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.


2.2 “Log files” track actions occurring on the website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.


2.3 “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the website.

2.4 We use this information that we collect to improve and optimise our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our online marketing campaigns).

2.5 When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and your Order Information.

 

3. Sharing your Personal Information

3.1 We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

3.2 We also use Google Analytics to help us understand how our customers use the website - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

3.3 We also use Facebook Analytics to help us track traffic and conversions from paid advertising – you can read more about how Facebook uses your Personal Information here: https://www.facebook.com/full_data_use_policy.

3.4 For recipients of email marketing from us, we use a third party (MailChimp) for our email campaigns. You can read MailChimp's privacy policy by clicking here, and Terms by clicking here.

3.5 For customers who make an online purchase from our website, we also transfer some of your Personal Information to our third party shipping partner ("courier"), which is necessary for your purchase to be delivered to you. This information includes your name and delivery/shipping address in order for your purchase to be delivered.

3.6 Finally, we may also share your Personal Information to comply with applicable laws and regulations; to respond to a legal obligation, witness summons, search warrant or other lawful request for information we have on file, or to otherwise protect our statutory rights.

3.7 We do not sell or release your Personal Information to third parties for their marketing purposes unless you agree otherwise.

 

4. Your Rights


If you are a UK resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. For any other information about how businesses acquire, store and use your data, please check the newly updated law on GDPR (General Data Protection Regulation).
 

For more information about our privacy practices or if you have any questions, please contact us by e-mail at info@superu.co.uk or by using the form on our Contact Us page.

We may update this privacy policy from time to time in order to reflect changes to our services or for other operational, legal or regulatory reasons. This privacy policy is subject to change.