Our Story



We're Charlotte and Sean, the founders of Super U.

We wanted to share with you our story on how we have experienced first-hand, the benefits of natural superfood ingredients and how they can improve your overall health and wellbeing.

Let us tell you a bit more about how we got to where we are today and why we decided to create Super U.


My love for food has always been a massive part of who I am.

However, my life dramatically changed in 2013 when I was struggling with iron-deficiency anemia, which majorly affected my overall physical and mental health. After many tests, I was eventually diagnosed with coeliac disease. At the time, I honestly thought it was the end of the world… I never thought I would feel normal or happy again.

Being a student, I pretty much lived off processed gluten-free food and ready meals, as I couldn’t really cook! This was not only affecting my overall health but also it was interfering with my love for dance, as I would often miss sessions due to feeling unwell and fatigued.

Meeting Sean really changed my life in many ways. He made me love and appreciate food again. Not just because he’s a great cook, but because he made me realise that it hadn’t all been taken away from me, I could live a completely normal life (just minus the gluten). I started to take more care of my body by researching and understanding how diet and lifestyle could help manage the effects of my condition and in fact, many other illnesses.

So we decided to share our story to help and inspire other people out there, naturally wanting to become Healthier & Happier from the power of the world's most nutrient-dense foods! Sean will explain how Superfoods came into play...


Food, Sport and Travel have always been 3 things I have loved!

I started cooking at an early age and it immediately became a favourite hobby of mine. From testing out new ideas and recipes with friends and family, I have always appreciated good food.

Throughout my life I have maintained a fit and healthy lifestyle, by either playing sport or going to the gym. This has developed my love for cooking even more, as I have come to realise how easy it is to create delicious and healthy meals from simple, natural ingredients!

Having travelled around the world, I have experienced many different cultures and lifestyles, especially when studying part of my degree in America. This is where I first became aware of the power of superfoods and how they could improve our overall health.

For an assessment within my entrepreneurship module, I developed a business plan focusing on healthy fast food and superfood smoothies, which I then had to pitch to an American bank for investment. It wasn’t until I returned home that I realised superfoods could really help many of Charlottes existing health problems and in fact benefit me as well!

I believe all of these experiences have led me to creating Super U and a brand that can not only benefit our health, but also make more people aware of the power and benefits of the most natural ingredients.

That's Our Story...
Now join us on our journey and together we will achieve a Healthier & Happier U!