We Are Super U

November 14, 2017

We Are Super U

We’re so excited to finally share with you all this amazing new adventure.

It has taken 11 long months to get to where we are today… The Super U LAUNCH! We can’t quite believe we have finally made it to this day and to share with everyone the story of Super U.

So who are we?

We are Super U! A health foods brand, who are completely Organic, Gluten Free, Vegan and Sustainable. We are for everyone.

Our mission is to always provide you with the best and tastiest source of nutrients from around the world, in order to achieve a healthier and happier U!

We specialise in powdered superfood blends that target health, fitness and beauty. We are also completely eco-friendly and are active partners with One Tree Planted, a non-profit organisation who plant trees worldwide. 

This is only one of the ways we contribute to a healthier and more sustainable environment…we have also sourced unwanted coconut shells and palm wood, to create handcrafted Coconut Bowls and Wooden Coconut Spoons. The perfect accessory to any meal!

Check out our Coconut Blog Post to find out more.

Why Super U?

The idea to create Super U began in the New Year… (new year, new us quite literally).

I have suffered with coeliac disease now for nearly 5 years, which unfortunately has come with many different health issues. Throughout my time at university, I struggled with ill health and chronic fatigue, because my immune system was rubbish (due to being coeliac). But I never did anything to help myself because of my bad eating habits and routines… I was genuinely really unhappy and tired all of the time. This not only affected my studying but also my social life, working out and my attendance at dance class.

During my final year, I pretty much lived with Sean. He began to notice my poor health and how much it was affecting my life in general! He knew we could do something to change how I felt, so he began researching into superfoods more and more.

We ordered a number of different superfood ingredients, tried them and I really started to feel the positive effects! This is when we saw a gap in the UK market for superfood blends… a mixture of the best superfoods into one powdered ‘blend’ that you can add to water, smoothies or many other healthy recipes. Creating superfood blends, we felt would make it a lot easier for customers to consume many different superfoods at once, instead of buying several individual ingredients at a higher cost.

What makes us different?

During the product development phase, our main focus was taste… we wanted to make sure our customers would be happy with the taste and benefits of each product and want to come back for more! We tried and tested several formulas, until we were 100% happy with all 3. So here they are…

Berry Beauty

Our Berry Beauty blend includes 10 specifically chosen superfoods, rich in antioxidants. The Berry Beauty blend helps improve skin, hair and nails, digestion, the immune system and fatigue. I absolutely love it in anything, water or smoothies it tastes great! And I know I’m getting an amazing amount of nutrients in just one serving.

The ingredients include;

Organic Acai Berry, Acerola Cherry, Aronia Berry, Blackcurrant, Blueberry, Chia Seeds, Cranberry, Goji Berry, Maqui Berry and Strawberry.

Clean Greens

“To keep the body in good health is a duty… otherwise we shall not be able to keep our mind strong and clear.” Buddha.

How well you nourish your body, majorly affects your physical and mental health and we wanted to create a greens blend that not only tastes nice but also includes some of the best superfoods in the world! Clean Greens helps strengthen the immune system and keep your mind focused and strong.

As you can imagine, this was our most challenging formula to get right, as some of the ingredients we chose to use were micro algae’s and grasses (which you can imagine don’t taste the best!). With the addition of the amazing Baobab Fruit, Pineapple and Camu Camu Berry, we firmly believe it is the best tasting green blend out there on the market, we hope you think the same! It is the perfect blend for your morning smoothie boost.

The ingredients include; Organic Baobab, Barley Grass, Camu Camu, Chlorella, Moringa, Pineapple, Spirulina and Wheatgrass.

Muscle Protein

The Muscle Protein blend is a complete plant-based protein, containing all of the essential amino acids. As I am coeliac, I am also quite sensitive to dairy, which is one of the reasons why we wanted our brand to be completely vegan friendly. It is the perfect post-workout health supplement, to help build and repair muscle and boost energy.  We wanted to create a natural and unflavoured protein that can easily be added to many different healthy recipes.

Check out our Muscle Protein recipes… they taste great!

The ingredients include; Organic Brown Rice Protein, Pea Protein and Pumpkin Seed Protein.


Keep up to date with our journey

Follow @WeAreSuperU on Social Media and check out Our Story and Blog for more information.

Thank you for your support! 

Charlotte & Sean 

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